Joya - The world's softest shoe!

The shoe benefits

Joya, the softest shoe in the world, provides a unique walking sensation. The difference to other shoes is clear from the very first step. The soft feeling as you walk sets new standards in the comfort shoe sector: the shoe combines modern lines and a comfortable design. Joya has developed various sole technologies to meet different customers' needs.

The advantages of Joya:

  • Ultra-soft to wear and walk in

  • Kind on the joints

  • Promote good health and wellbeing

  • Can relieve foot and back pain

  • Fun to wear and light as air

Joya shoes support the natural way your body moves and encourage you to walk actively. Countless customers attest to the positive effects they have on their body. Here are some of their experiences with Joya.

BAABUK is a Swiss company founded in 2013 by a dynamic couple, Galina and Dan. Passionate about wool, they have always dreamed of creating a product that combines tradition and modernity, trend and originality.

It all began when Galina’s parents, returning from a trip to Russia, offered a pair of “Valenkis” to Dan. In the past, these Russian felted boots were essential to fight the Siberian cold. Not only are they part of the Russian culture, but also part of Galina’s childhood as she grew up there. After trying them out in the snow on the night before Christmas, the couple decided to share this tradition outside Russia.

The first BAABUK chapter started with the slippers. Living temporarily in Asia, Galina developed the initial prototype. The slippers are now produced in the country of wool, Nepal, where Galina & Dan founded their own workshop from scratch.  Handmade thanks to ancestral know-how, the Baabuks are ethically produced. The process using three main elements: wool, water, and soap, the BAABUK slippers are environmental friendly.

Full of ideas, the second chapter of Galina and Dan was to come up with a sneaker made of wool as well. After a year of hard work, the Urban Wooler, “a sneaker that you can wear from the beach to the city and from work to the gym”, was launched. The sneakers and Urban Woolers are made in Portugal. This country seemed to be the right place to produce these sneakers due to their knowledge and experience in shoe making. Redesigning tradition, these outdoor shoes will please amateurs of non-mainstream fashion and will be of great comfort.

Inspired by nature

Nature has been a source of inspiration for centuries and has provided everything that a man would ever need. The need to cope with the cold climate in the northern countries has produced some interesting inventions. After trying several ways to keep their feet warm, Russian peasants came up with the idea of using sheep wool to produce felted boots: the "Valenkis".

Wool, a natural and renewable fiber, is far better than synthetic material. It is not only an extremely comfortable fabric but also an excellent component for shoes. Baabuk uses 100% natural wool from healthy happy sheep to produce its shoes. Preserving the old Valenki tradition of shoe making and simultaneously incorporating an innovative design is our commitment. We deliver traditionally handcrafted natural shoes while keeping it trendy.

What makes these therapeutic Swiss shoes so special is their new sole, constructed according to biomechanical principles to be particularly light and soft. For us it is important that everyone feels comfortable in our Joya shoes from the first step they take"
" The Joya soles simulate a natural, pliable surface, giving the muscles more time to stabilise and protect the joints"
" Joya shoes are especially suited to people suffering from problems with their back, joints or feet (e.g. heel spurs or bunions), overtaxed legs or arthrosis, and meet the approval of medical practitioners"
 
Cruiser II Brown €190
Upper: Full Grain Leather
Lining: Leather, Textile
Insole: Ortholite® Support
Sole construction: Senso
Color: Brown
Mustang Coffee €190
Upper: Full Grain Leather
Lining: Leather, Textile
Insole: Ortholite® Support
Sole construction: Senso
Color: Brown
Mustang Night €190
Upper: Full Grain Leather
Lining: Leather, Textile
Insole: Ortholite® Support
Sole construction: Senso
Color: Black
Paso Fino Black €190
Upper: FG Leather
Lining: Leather Textile
Insole: Ortholite® Support
Sole construction: Senso
Color: Black
Paso Fino Cognac €190
Upper: Full Grain Leather
Lining: Leather, Textile
Insole: Ortholite® Support
Sole construction: Senso
Color: Brown
Innbruck Low PTX Orange €220
Upper: Velour Leather, Textile
Lining: Textile
Insole: Ortholite® Support
Color: Olive Khaki
Joya index: Soft·Style
Care Label
Remove coarse dirt from the shoe using a shoe brush. Apply the neutral waterproofing spray to the material and once it has dried restore the fibres using a special rough leather rubber or brush. The Joya sole can be cleaned using a little lukewarm water and a sponge. Do not use any cleaning agents as the sole may be damaged by them.
Tony Cloud €190
Upper: Velour Leather, Textile
Lining: Textile
Insole: Ortholite® Support
Color: Grey
Size: UK 5.5 - 13
Joya index: Soft·Style
Care Label
Remove coarse dirt from the shoe using a shoe brush. Apply the neutral waterproofing spray to the material and once it has dried restore the fibres using a special rough leather rubber or brush. The Joya sole can be cleaned using a little lukewarm water and a sponge. Do not use any cleaning agents as the sole may be damaged by them.
Tony Royal-Blue €190
Upper: Velour Leather, Textile
Lining: Textile
Insole: Ortholite®
Color: Royal Blue
Size: UK 5.5 - 13
Joya index:
Soft·Style
Care Label
Remove coarse dirt from the shoe using a shoe brush. Apply the neutral waterproofing spray to the material and once it has dried restore the fibres using a special rough leather rubber or brush. The Joya sole can be cleaned using a little lukewarm water and a sponge. Do not use any cleaning agents as the sole may be damaged by them.
Tony Safari €190
Upper: Velour Leather, Textile
Lining: Textile
Insole: Ortholite® Support
Color: Olive Khaki
Joya index: Soft·Style
Care Label
Remove coarse dirt from the shoe using a shoe brush. Apply the neutral waterproofing spray to the material and once it has dried restore the fibres using a special rough leather rubber or brush. The Joya sole can be cleaned using a little lukewarm water and a sponge. Do not use any cleaning agents as the sole may be damaged by them.
Show More